Books to Help Profitably Start and Manage a Small Business



There are literally thousands of books for starting and operating your own business but we have read and used all of these and found them well worth the money. These are some of the books that every entrepreneur should have on his/her bookshelf.

Entrepreneurship for Dummies by Kathleen Allen, Ph.D. Published by IDG Books Worldwide. An excellent foundation for starting a business, Entrepreneurship for Dummies doesn't just tell you how to start a business - it teaches you how to THINK like and entrepreneur. This is the text currently used in the Business Odyssey course "The Nuts & Bolts of Starting & Operating Your Own Business." Available from Amazon. Click here for a direct link.

Start Your Own Business: The Only Start-Up Book You'll Ever Need by Rieva Lesonsky and the staff of Entrepreneur Magazine. Published by Entrepreneur Press. A comprehensive reference written especially for small businesses, it provides business information on virtually all aspects of running a business. Available from Amazon. Click here for a direct link.

Adams Streetwise Complete Business Plan by Bob Adams. Published by Adams Media Corporation. Available from Amazon. Provides a detailed, step-by-step process for creating your own business plan including sample verbiage and financial statements. Click here for a direct link.

The McGraw-Hill Guide to Writing a High-Impact Business Plan by James B. Arkebauer. Published by McGraw-Hill, Inc. Current text for the Business Odyssey "Write Your Own Business Plan Workshop." Available from Amazon. For a direct link, click here.

Find & Keep Customers for Your Small Business edited by Joanne Y. Cleaver. Published by CCH Incorporated. This is the text for the Business Odyssey course, "Power Marketing for Small Businesses." Available from Amazon. Click here

How to Connect in Business in 90 Seconds or Less by Nicholas Boothman. Published by Workman Publishing, New York. Boothman lays out a very useable strategy and explains the reason why we behave the way that we do in our interactions with people. For example, each person takes in the world through different senses. If we want to connect with them, we must figure out which sense each person favors and make subtle adaptations to another’s communication style. This technique can help you establish instant rapport. The book is well-organized, easy to read, and peppered with real life examples that illuminate the lessons and keep things lively. Click on the title for a direct link to Amazon.